Marketing always holds the door to business success. The business boom may happen within a short period with help of an expert marketing field inside. The newspaper has been the longest advertising platform since 1704 by Boston Newsletter. Since then, it is the best manifesto to reach 30+ aged on a local, regional and national scale. A newspaper is a written document with all-around current information. It is usually published daily and weekly. Newspaper Advertising means branding company name running around in publications. Advertisement on this mass media facilitates a mass marketing flow with a great impact. Promotion of marketing message through this platform reaches every household and office every day.
Types and Size
Newspaper ads are mainly classified into three types. They are as follows:
This form of advertisement has a picture or visual representation of the advertisement that appears alongside the content of the ads. Covering mostly square or rectangular spaces it can be published anywhere in the paper except editorial, obituary, and classified page. It is the most common form of advertisement in a newspaper.
This type of advertisement comes as a single sheet within a newspaper. They mostly cover the full page and usually in a form of a small booklet.
This is the common type of advertisement with no visual representation containing a small portion of the newspaper also known as ‘want advertisement’. This advertisement is short and charged by line or word.
Business Card Ads:
Business cards are advertised in a newspaper for the company’s introduction and branding.
This advertisement is made for sale announcement of any kind.
Frills or Flyers:
This is a colorful advertisement of a business containing promotional discounts and deadlines. They usually smaller in size comparative to the newspaper size.
This advertisement is generally published for public acknowledgment disclosing any notice, name changes, or more.
Although there are other forms of advertisement inside newspaper:
These are the most notified advertisement types that are published in a newspaper for promotional activities mainly. Folding ads, spotlight ads, informational ads are also mentionable.
Most newspaper advertisements are sized in centimeters. Though some newspapers still follow the width in column size rule. Usually, a newspaper page has 7 to 8 columns, and each column measures about 4 centimeters long.
How to put an effective advertisement in the newspaper:
Newspaper is the most common and countrywide promotional resource for marketing business advertisement. Hence effective measures need to plan along the way of marketing through the newspaper. First, a newspaper has to be chosen on basis of the business location and reader's choice. Publishing advertisements in big cities citing the most attractive option for readers should be prioritized. Secondly, competitors mind has to be studied. Running ads alongside the same competitor might discourage readers to follow up an advertisement on regularity. Rather a creative and unique idea will set up a milestone in the customer's mind. Targeting a different reader than a competitor also will show good results. Thirdly and most importantly while advertising one needs to concentrate on how to attract readers to his/her advertisement. It is to be made sure that advertisement size is not too big to look inappropriate or too small to be ignored. So, size and placement have to be chosen according to marketing target and looking over budget. A headline will play a good role to attract the reader’s attention. Also, story length needs to be checked before designing to pinpoint the message straightforward. Then place the design which is distinctive and informative. This should be enough for submission and requesting proof.
No exact price has been given for newspaper advertisement. Some factors vary the cost of this advertisement. They are given below:
- Size: As a newspaper ad is sold by column inch, the size of the advertisement is a big factor for cost. The big is the size of the advertisement the more cost adds on. Also, the cost on size varies nationwide newspaper vs localized newspaper.
- Frequency: Frequency in newspaper ads means the continuity to post ads on that vary newspaper. The first post might charge a fixed rate but as the post continues rate decreases with certain discounts.
- Placement: Ad placement shows costing variation in a newspaper advertisement. Advertisement on the front page will cost more than an advertisement on the back. The more prime an ad is to be posted the more costly it is.
- Colour: It needs no saying that black and white content costs less money and color content costs more.
- Ad types: Different types of ads cost differently. Such as classified ads on newspaper costs less than display ads.
Apart from this, costing can always be negotiable on-demand and situation.