to be the search engine manager,you need to drive content for your company’s website and rank that content on top. Your goal would be to utilise to keep content creators in focus with valuable insight into the strategy and technique required to boost performance on Google as well as on different social media platforms.
A social media manager would focus on social media to create online reputation of the company’s brands or image. SEO people, and other digital marketers are part of an overall digital marketing strategy.
It requires the creator of content to come up with a strategy and to ensure that it increase traffic as well as Google rankings. You would be expected to create a plan for what content to use from video to blogging and social media. You might need to report to an SEO Manager or work in the marketing department using the SEO team’s keywords to improve your content’s effectiveness.